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Our Story

 

Founded by a dynamic mother-daughter duo, Leslie and Lisa, Charmco is a small, women-led, family-owned fine jewelry brand that grew from a heartfelt gift and blossomed into a haven for charm enthusiasts globally. Charmco offers meticulously crafted new charms and a treasure trove of genuine vintage charms called our "Vintage Vault." Our charms and fine jewelry essentials deliver timeless designs made from exceptional materials without the traditional retail markup, all from our New York City studio.

In The Early 2000's,

Leslie designed a gorgeous one-of-a-kind charm bracelet for Lisa, including charms from a beloved grandmother's heirloom bracelet and meaningful charms collected on travels across the globe. The bracelet sparked an idea between mother and daughter, and they turned their shared love for antique jewelry and vintage charms into a business, launching Charmco.

Leslie and Lisa left their corporate careers to immerse themselves in the world of charms - learning about their history and secret meanings and curating a treasure trove of playful and sophisticated vintage gold charms - now known as the Vintage Vault. But the journey to the Charmco as you know it had a few twists and turns.

In 2004...

To share their love of vintage charms with the world, they devised a custom bracelet service. Customers would fill out a questionnaire on Charmco's informational website about their travels, likes, dislikes, and favorite memories, fax it to the team, and Lisa and Leslie would curate a custom charm bracelet of vintage charms based on their answers. This fun and unique jewelry experience caught the eye of the storied Bergdorf Goodman. In 2005, Charmco launched a "design your own charm bar" in their NYC department store alongside a book collaboration, The Charm of Charms. Shortly after that, a feature on travel charms in Travel & Leisure introduced Charmco to charm lovers worldwide.

Fast Forward a Few Years

In 2008, after having found success in selling in boutiques and department stores, Leslie and Lisa brought Charmco exclusively online. They sold directly to consumers by launching one of the first adaptive fine jewelry websites. The Charmco founders and their team delighted in working directly with their customers to find the perfect charm, necklace, or bracelet, and customers loved the easy interface to browse the selection. By bringing their collection and services online, Charmco could offer customers better prices than were found in-store and with a broader range of styles.

The Vintage Vault has become one of the largest collections of vintage gold charms available online. With styles spanning every era - from Victorian sentimental miniatures to Post War travel and life-themed miniatures. Many of these vintage gold charms were created in the 1940s, 50s, and 60s, and are one-of-a-kind. They are made in 9k, 10k, 14k, and 18k gold, depending on their origin. Some feature movable elements and other unique details. Charmco prides itself on continually refreshing its vintage collection and recommends checking back often to catch the latest finds.

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Something Old, Something New

After years of selling exclusively vintage charms, Lisa and Leslie decided to expand. As customers came from far and wide seeking unique charms and specific motifs, the team saw the opportunity to design their own charms to suit their client's needs. The first charm they produced was an Eiffel Tower charm, made from a mold of a popular vintage charm they had sold but had numerous inquiries for. The Charmco Collection was born.

Today, the Charmco Collection has evolved to include 14 karat elevated modern twists on traditional jewelry box staples and contemporary designs, ranging from charms, chains, and charm accessories. All pieces are handcrafted in the New York City studio with quality materials, distinctive details, and timeless trends in mind. Many charms can be customized and personalized to make them your own. New charm and chain styles are continuously being dreamed up. Discover something new to add to your or your loved one's jewelry box.

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Where to Begin

Building your charm bracelet or necklace is an exciting creative process, and the site is organized to help you find whatever you're looking for. Charmco's vintage and collection charms are categorized, ranging from Love and Sentiments to Travel and Sites to the popular Personalized and Engravables. Keep up with what is new and trending with the Latest Arrivals and Best Sellers, or browse for inspiration on Instagram. Charmco's team is here to assist you in curating a collection that's uniquely yours. Learn more about the best tricks and tips for getting started with this guide on building your charm bracelet. You can also check out the Charmco blog for more ideas, styling advice, and curated assortments.

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In The Press,

Over the years Charmco has developed a strong celebrity following with actresses Kate Hudson and Goldie Hawn, Debra Messing, Katherine Heigl, Kelly Ripa, Mariah Carey, Susan Sarandon, Sophia Bush, Hilary Swank, and Kacey Musgraves. Charmco has also been featured on the pages of many fashion and lifestyle magazines including Vogue, InStyle, Elle, Glamour, Town and Country, and O Magazine. You can learn more about us in Paper City Magaizine.

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A Note from Lisa & Leslie

Welcome to Charmco! We're Leslie and Lisa, the mother-daughter duo behind this brand, and we’re grateful for your support of our small, female-led, family-operated business. At Charmco, we're all about creating joy through our jewelry. Whether browsing our charms for gifts or adding to your growing collection, the Charmco team is here to help guide you. Our aim isn't just to design jewelry – it's about helping you capture and celebrate your story. Don't hesitate to reach out if you have any questions; our favorite part of our job is working directly with our wonderful clients. 

 

We can't wait to see what you pick! 

 

xoxo,

Lisa & Leslie

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Help Design Our Next Charm!

Have an idea for a charm you'd like to see offered in the Charmo collection? Tell us about it! Use the button below to send an email to Lisa and tell her all about your idea for the next great Charmco piece. You never know, we might make it!

Submit Your Charm Idea