Our Story


In The Early 2000's,

Leslie designed a gorgeous one-of-a-kind charm bracelet for her daughter Lisa including charms from a beloved grandmother’s heirloom bracelet and meaningful charms collected on travels across the globe. The bracelet sparked an idea between mother-and-daughter and they turned their shared love for antique jewelry and vintage charms into a business, launching Charmco.

Leslie and Lisa left their corporate careers to immerse themselves in the world of charms - learning about their history, secret meaning and curating a treasure trove of playful and sophisticated vintage gold charms - now known as the Vintage Vault.

In 2004,

Charmco launched a "design your own charm bar" at the storied Bergdorf Goodman, followed by a book collaboration, The Charm of Charms, in 2005. While a feature on travel charms in Travel & Leisure, introduced Charmco to charm-lovers around-the-world.

In 2008,

After years of selling in boutiques and department stores, Charmco’s co-founders decided to bring Charmco exclusively online and sell directly to consumers. Leslie, Lisa and the team delighted in working directly with their customers to find the perfect charm, necklace, or bracelet. They were able to offer customers better prices than were found in-store and with a greater range of styles.


Today, Charmco sells thousands of vintage and vintage-inspired gold charms and chains online.

The Vintage Vault has grown to become one of the largest collections of vintage gold charms. With styles spanning every era - from Victorian sentimental miniatures to Post War travel and life-themed miniatures. Many of these vintage gold charms were created in the 1940s, 50s, and 60s, and are one-of-a-kind. They are made in 9k, 10k, 14k, and 18k gold, depending on their origin. Some feature movable elements and other unique details. Charmco prides itself on continually refreshing it’s vintage collection and recommends checking back often to catch the latest finds.

Charmco also designs a signature 14k gold collection of charms and chains. The Charmco Collection is inspired by favorite vintage pieces - an elevated modern twist on a traditional jewelry box staple. All products are designed with handcrafted quality, distinctive details and timeless trends in mind. Many charms can be customized and personalized to make them your own. New charm and chain styles are always being dreamed-up. Discover something new to add to your or your loved one’s jewelry box.

Our Charms,

Find Charmco’s vintage and collection charms organized into categories ranging from Love and Sentiments to Travel and Sites to the popular Personalized and Engravables. Our Latest Arrivals showcase our newest drops and Best Sellers and our Instagram are great places to go for inspiration.

In The Press,

Over the years Charmco has developed a strong celebrity following with actresses Kate Hudson and Goldie Hawn, Debra Messing, Katherine Heigl, Kelly Ripa, Mariah Carey, Susan Sarandon, and Kacey Musgraves. Charmco has also been featured on the pages of many fashion and lifestyle magazines including Vogue, InStyle, Elle, Glamour, Town and Country, and O Magazine. You can learn more about us in Paper City Magaizine.

Read Here

Our Misson,

At Charmco, we are all about you, our customers, we strive to create a boutique atmosphere online and are happy to work personally with each customer and offer great attention to find the exact right charm for you or your loved one. We are here to make your charm building experience a happy and easy one!



Leslie & Lisa