May 22nd 2025
Charms That Went Viral
By Charmco
Going Viral
While charm necklaces might have gone viral in the past few years on social media, we here at Charmco have been in the game for decades, and can attest charms aren't a passing trend. It is very fun to watch as the different motifs and themes have their moment in the spotlight, and see which stay front and center no matter the season. Let's take a walk down the path of virality and chat about the charms that have captured people's hearts over the years.
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Here Fishy Fishy
Arguably, the charm to kick off the viral charm necklace trend of 2023 is the Articulating Fish Charm. Articulating fish charms have been around for ages, and while the exact origin is unknown, it feels safe to bet it started as a good luck charm in China. Fish are considered symbols of prosperity, and the structure mimics that of a fishing lure. Whether you wear it for luck, give it as a gift to your favorite Pisces, or just love the wiggle, the articulating fish charm isn't going out of style anytime soon.
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Juicy Fruit
With the rise of cottage core, strawberry girl summer, and all things sweet and juicy, we saw the rise of fruit motifs across fashion. From wallpaper, clothing, accessories, and even makeup trends, you can't escape the sweet allure of fruit. At Charmco, our Lemon Charm shot to instant best-seller status as soon as it launched last year. From the detail of the rind and the weighty 3D shape to the little stem and leaves, the lemon charm isn't just adorable; it's also a great reminder to look on the bright side of life.
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It Sounds Prettier in French
If you're a serious jewelry aficionado and charm collector, you knew about the Qu'hier Que Demain Love Token well before Sophia Richie toted hers on TikTok. The pendant's origins can be traced back to the turn of the century when, around 1907, French jeweler Alphonse Augis, inspired by the 1889 poem "L’éternelle chanson" by Rosemonde Gérard, created the piece. The line in question from the poem is, “Car, vois-tu, chaque jour je t’aime davantage, Aujourd’hui plus qu’hier et bien moins que demain,” which translates to, “For you see, each day I love you more, today more than yesterday and less than tomorrow.” Augis created a shorthand, "+ Qu'hier - Que Demain", paired it with a diamond plus sign and ruby minus sign, set it all on a gold disc, and the rest is history.
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Gilded Nostalgia
They say millennials are the most nostalgic generation. Maybe it's because they're the last generation to remember things before we seemingly entered a permanent state of unprecedented times, or perhaps they just know what they like and stick to it. Either way, we're all for it—but with a twist, of course. One trend we don't see going anywhere is the grown-up, elevated version of your favorite childhood things. Take the Stuffie Charm; what started as a custom piece for a client who wanted a gold miniature of her beloved BunBun resulted in one of our most popular charms of all time. While it might be passé to carry around your tattered, love-worn stuffed animal, it's chic and, frankly, adorable to adorn the gold charm version.
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Turn This Way
If you want to be ahead of the next viral charm trend, might we suggest engine-turned charms? This vintage motif is surging in popularity, and for good reason. Engine-turned charms, like our Classic Engine Turned Heart Charm, feature gold rays radiating outwards. The detailed textured catches the light beautifully, mimicking rays of light. The term "Engine Turn" refers to how the design is created. Jewelers engrave intricate, repeating designs onto gold using a mechanical Rose Engine or 'Decorative Lathe', making the signature symmetrical, precision-cut patterns. The technique, also called guilloché, dates back to the 18th century. It was common to see engine-turned designs not just on jewelry, but also lighters, small boxes, watches, and more.
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Memento Mori
While vintage and antique mourning jewelry featuring the hair of a passed loved one hasn't seen a huge comeback, the modern trend taking its place is just as sentimental (but a bit less macabre). Our gold Cardinal Charm is astoundingly popular with those who have recently lost someone close to them, because cardinals are commonly thought to be spiritual ambassadors. The age-old phrase "when cardinals appear, angels are near" resonates deeply with those who yearn for signs from their departed loved ones. Native American cultures have long revered cardinals as messengers from the gods, which might be the source of the association.
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A Gesture of Distraction
Our last viral charm trend is one of the most commonly recognized jewelry motifs of all time—the Figa Charm. Also called the "mano fico", the figa has a fascinating history. Dating back to Etruscan Italy, the Figa charm was initially worn for fertility. "Mano", meaning hand, and "Figa", meaning fig, was a slang term for female genitalia. Wearers sought the approval of Luna, goddess of the moon, and Venus, goddess of love and fertility, by making their figa charms out of silver and coral, which were sacred elements of the two goddesses, respectively. You can find Figa charms made from a plethora of materials nowadays, but our favorite is gold (no surprise here). The Figa charm has evolved through the ages, being adopted and adapted by different cultures and religions. It is now mostly considered a charm to ward off the evil eye and bad energy. They say the thumb protruding through the fingers is such a rude gesture, it will distract the devil before he can steal your soul.
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Trends come and go, but jewelry is timeless. While it's fun and exciting seeing how new generations of jewelry lovers discover and covet past designs or bring popularity to new charms, what we love most is when our customers find the pieces that speak to them. Building a charm bracelet or necklace is best done over a lifetime, and we can't wait to see what captures your heart next.
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